Our Management Team
Ensuring consistent delivery to our high standards across our many branches and franchisees, our management team comprise the very best talents in retail and consumer marketing.
Nicole Kiew Kor Shin
Chief Financial Officer
Academic/Professional Qualification(s): -
- Member of Association of Chartered Certified Accountants (“ACCA”)
- Member of Malaysian Institute of Accountants
Ms Kiew is a Chartered Certified Accountant with over 10 years of experience in corporate accounting, financial planning and strategic financial management. Ms Kiew was appointed as Chief Financial Officer of the Company on 1 June 2022. As the Chief Financial Officer, she leads the Group’s financial operations, including financial compliance, reporting, and funding. She had a solid background in managing treasury, tax, and audit matters, and has a track record of successful financial management and planning. On 1 July 2024, she also oversees the Group’s corporate compliance including internal audit, corporate secretarial, sustainability reporting, enterprise risk management and legal affairs. Effective 1 August 2025, she assumed expanded responsibilities, overseeing both the Human Resources Division and Administrative Operations.
Phang Weng Nam
Chief Commercial Officer
Academic/Professional Qualification(s)
- Bachelor of Science (Human Resource Development), University Teknologi Malaysia
Mr Phang was appointed as Senior Vice President of Digital Commerce and Supply Chain on 1 September 2020. Effective 1 August 2025, he assumed the role of Chief Commercial Officer.
Mr Phang has more than 17 years of experience in supply chain management, digital commerce, and operations. He is responsible for driving the growth of our Group’s online business and implementing supply chain strategies to enhance operational efficiency.
With proven track record in streamlining supply chain processes, leveraging digital innovations, and enhancing business agility, Mr Phang plays a key role in strengthening the Group’s competitive edge. His leadership ensures a robust and adaptive supply chain that supports the Group’s long-term growth and digital transformation initiatives. Effective 1 August 2025, he assumed expanded responsibilities, overseeing Brand Marketing, Creative Production, and the Customer Experience Centre operations.
Ho Weng Hung
Chief Operating Officer
Academic/Professional Qualification(s)
- Bachelor of Mass Communication, Universiti Putra Malaysia
Mr. Ho brings over 17 years of experience in sales, inventory management, and retail operations. He was appointed by the Group as Vice President of Retail Operations, Support & Management on 1 September 2020 and was promoted to Senior Vice President on 1 January 2025. Effective 1 August 2025, he assumed the role of Chief Operating Officer.
In his current role, he oversees the outlets located in the central region, Sabah, and Sarawak, and executes policies and procedures for retail, logistic and service operations at all outlets and distribution centres nationwide. In addition, he leads the franchise division, driving initiatives to expand and strengthen the Groups franchise operation and Internal Business Audit of Retail Operations to enhance the efficiency, compliance, and effectiveness of all internal operations.
Teng Kean Kheng
Chief Operating Officer
Academic/Professional Qualification(s)
- Bachelor of Arts (Honours) in Business Administration, Anglia Ruskin University
Mr Teng brings over 17 years of experience in sales, inventory management, and retail operations. He was appointed by the Group as Vice President of Retail Operations and New Retail Management on 2 January 2025. Effective 1 August 2025, he assumed the role of Chief Operating Officer.
Mr Teng is playing a key role in optimizing retail performance across the Group. He oversees outlets in the southern, northern, and east coast regions of Peninsular Malaysia driving strategies to achieve sales targets and enhance operational efficiency.
In addition to his retail leadership, he also oversees the New Business Development division, focusing on identifying growth opportunities, expanding market presence, and executing strategies for new product lines
Lim Yau Young
Corporate Strategy Officer
Academic/Professional Qualification(s)
- Bachelor of International Business, Macquarie University
- Master of Business in Marketing, University of Technology Sydney
- Executive Degree in Business Analytics & Big Data, Harvard Business School.
- Chief Strategy Officer Programme, National University of Singapore.
- Senior Management Programme, Judge Business School, University of Cambridge.
Mr Lim was appointed as Corporate Strategy Officer (CSO) effective 1 August 2025. He has over 14 years of leadership experience encompassing marketing, merchandising, customer loyalty, big data, training and development, recruitment, developing loyalty and reward platforms, app transformation and customer engagement across multiple industries.
Mr Lim is responsible for oversight, execution, and contributing towards the organization's long term strategic initiatives. This role involves identifying growth opportunities, assessing market trends, and aligning business activities with the company’s vision and goals by collaborating closely with senior leadership to formulate corporate strategies, drive cross-functional projects, and ensure strategic coherence across all divisions.