The Leading Retailer In Consumer Electronics

With over 100 stores across Malaysia, we offer our customers a unique shopping experience with the widest choice of consumer electronic products available in the country.


The Senheng® story started in a modest shophouse in Pandan Jaya in 1989. Through the dedication of our founders, we became the largest electronics store in the country by 1998, and today we are a model for homegrown businesses up and down the country.


Driven on by our promise of being Different… Truly Different®, the Senheng® name has become a byword for reputable and trustworthy products, excellent service standards and a leading employer and developer of talent.

Here are some of the major accolades we have collected over the years.

Winning at The Star Outstanding Business Awards (SOBA) 2020

Senheng New Retail Berhad