The Leading Retailer In Consumer Electronics
FROM SHOPHOUSE TO POWERHOUSE
The Senheng® story started in a modest shophouse in Pandan Jaya in 1989. Through the dedication of our founders, we became the largest electronics store in the country by 1998, and today we are a model for homegrown businesses up and down the country.
Driven on by our promise of being Different… Truly Different®, the Senheng® name has become a byword for reputable and trustworthy products, excellent service standards and a leading employer and developer of talent.
Here are some of the major accolades we have collected over the years.