The Leading Retailer In Consumer Electronics

With over 120 stores across Malaysia, we offer our customers a unique shopping experience with the widest choice of consumer electronic products available in the country.


The Senheng® story started in a modest shophouse in Pandan Jaya in 1989. Through the dedication of our founders, we became the largest electronics store in the country by 1998, and today we are a model for homegrown businesses up and down the country.


Driven on by our promise of being Different… Truly Different®, the Senheng® name has become a byword for reputable and trustworthy products, excellent service standards and a leading employer and developer of talent.

Here are some of the major accolades we have collected over the years.

Winning at The Star Outstanding Business Awards (SOBA) 2020