From Shophouse To Powerhouse
The Senheng® story is one of empowering growth by understanding the needs of customers, and has led us to become Malaysia’s leading consumer electronics retailer.
OUR HUMBLE BEGINNINGS
In 1989, the brothers K.H. Lim, K.C. Lim and K.Y. Lim established Senheng® in a half-shoplot in Pandan Jaya. With only RM30,000 in stocks, the aim was to provide customers with a wide range of electronics relevant to their lives, coupled with knowledgeable and helpful service.
A GROWING REPUTATION
Although the store was small, Senheng® quickly gained a strong reputation for the quality of their products and the delivery services they provided, allowing the brothers to expand their operations quickly.
THE LARGEST IN THE LAND
By 1998, the Malaysia Book of Records had named Senheng® the largest consumer electronics store in the country. By this time, Senheng® was selling popular brands from across Asia, Europe and beyond, including Canon, KDK, National, Olympus, Sharp, Panasonic and Philips, quickly evolving to meet the growing digital needs of modern consumers.
BUILDING A GREAT BRAND
With its large footprint, Senheng® was now a major employer and a well-recognised name within Peninsular Malaysia. To consolidate the progress that they had made, the Lim brothers then took important steps to grow the brand, engaging in comprehensive marketing activities, refining the in-store shopping experience and developing plans to supercharge their expansion.
WHERE WE ARE TODAY
In the present day, we have strengthened our position as Malaysia’s leading consumer electronics retail brand, with over 120 stores nationwide. We have also consistently received accolades for our brand building exercises from organisations including the SOBA Awards, the Putra Brand Awards, Reader’s Digest, the BrandLaureate, the Malaysia Retail Chain Association and the Chinese Chamber of Commerce and Industry of KL & Selangor.
OUR SLOGAN
Senheng is today a trusted name that brings joy, entertainment, and convenience to many households. We seek to continuously elevate our customers' satisfaction and deliver the best retail electronics shopping experience!
– K.H, K.C & K.Y Lim, Founders of Senheng®
