Our Heads of Divisions

Our divisional structure ensures oversight of and continual improvement in each area of our business and across all consumer touchpoints, while driving alignment to our consumer promise of Different… Truly Different®.

Ang Keng Beng

Division Head of Internal Audit Compliance cum Franchise

Ang Keng Beng graduated from the National Chengchi University, Taiwan with a Bachelor of Business Administration in 1994.

 

He began his career as a business consultant in Future Management Consultants Sdn. Bhd. in 1994, and joined Senheng KL in 1997 as the personal assistant to KH Lim where he assisted in the daily operations of Senheng KL.

In 2012, he left our Group and joined Wiltek Homeware Sdn. Bhd. as the general manager, where he was responsible for overseeing the day-to-day retail operations of the company as well as developing and implementing business and corporate strategies.

 

In 2016, he re-joined Senheng KL as our Division Head of Internal Audit Compliance cum Franchise where he oversees our franchise department, business process compliance department and internal audit department. In respect to the franchise department, he manages all the franchised stores and ensures that all the franchisees manage their franchise business according to our Group’s business model and operational standards. For the business process compliance department and internal audit department, he implements operating procedures for all departments and conducts internal audits on all of our Group’s outlets to ensure that all outlets’ operations, transactions and documentation are in accordance with our Group’s approved operating procedures.

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June Tai Tze Yen

Division Head of Digital Marketing

June Tai graduated from the University of Southern Queensland, Australia, with a Bachelor of Business in 1996.

 

She began her career as a marketing executive in Dionn Pearl House Sdn. Bhd. in 1996 and was subsequently promoted to the position of assistant marketing manager in 1997, where she assisted in the development and execution of marketing and promotional campaigns.

 

In 2000, she joined KSM Dot Com Sdn. Bhd. as the head of department in the marketing division where she developed internet marketing strategies for new products and provided services related to e-commerce platforms. Then, in 2004, she joined Clara International Beauty Group Sdn. Bhd. as the head of marketing where she was responsible for developing marketing strategies for the launch of new products and beauty services. Two years later, in 2006, she joined F J Benjamin (M) Sdn. Bhd. as an operations manager where she was responsible for the overall retail operations of “GUESS” brand fashion outlets in Malaysia.

 

In 2008, she joined Maxis Berhad as a marketing manager in the business division where she managed promotional campaigns and event sponsorships. She left Maxis Berhad in 2013 and took a break thereafter, before joining DePaddle Sdn. Bhd. as the head of marketing, where she was responsible for the operations, brand management, advertising, promotion and store openings of the “JEOEL” jewellery brand.

 

She joined Senheng KL as our Division Head of Digital Marketing in early 2017 and she supervises the branding, advertising and promotion of brands under our Group. She is responsible for implementing our marketing strategies, communicating through media platforms, conducting general market research and other branding and marketing initiatives.

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Raymond Tan Chun Hong

Division Head of New Retail Technology

Raymond Tan graduated from Tunku Abdul Rahman College with an Advanced Diploma in Mass Communication (Media Studies) in 2013.

 

He began his career as a production planning assistant in the transportation and stock department at Futuristic Store Fixtures Pte Ltd in 2013. Subsequently, he joined Legion Media Group as a junior media planner at the end of 2013, where he assisted clients in digital marketing activities including, amongst others, setting up and maintaining digital platforms such as social media fan pages, official websites and other e-commerce platforms such as Lazada, Lelong, Superbuy and Rakuten. He left Legion Media Group and joined Lazada Malaysia as a content writer in mid-2014 and was subsequently promoted to the position of production associate at the end of 2014, where he assisted the commercial team in researching for the best method to onboard sellers. In 2015, he was then promoted to product manager, where he was involved the provision of back-end support, including the management of technology systems.

 

He joined Senheng KL in 2017 as our head of department of web technology. In this role, he planned and prepared a web technology system roadmap that included amongst others, payment integration, front-end experience, marketing and operation features. In mid-2019, he was promoted to his current position as Division Head of New Retail Technology, where he leads our new retail technology initiatives and provides guidance to our Group’s departments to achieve business goals by designing technology-focused solutions. He also identifies new opportunities and technological trends that may support the continued success of our Group’s business.

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