Our Board of Directors
Our Directors provide combined experience from across the consumer marketing and product development fields in Malaysia, spearheading our ability to continually innovate, expand our reach and improve our standards of service.
They are guided by our three Founders, whose vision has guided the Senheng brand to become a retail giant synonymous with high quality consumer electronics, boasting an enviable brand presence both on-ground and online.
OUR FOUNDERS
Lim Kim Heng (KH Lim)
Non-Independent Executive Chairman & Managing Director
Mr. Lim Kim Heng (“Chairman”) has been re-designated from Non-Independent Executive Chairman to Non-Independent Executive Chairman and Managing Director with effect from 1 August 2025, after joining the Board on 21 May 2021. Previously, he served as the Non-Independent Executive Chairman, bringing with him over four decades of experience in Malaysia’s retail industry. Since his appointment to the Board in 2021, he has played a key leadership role in defining the Group’s strategic direction, business model, and long-term planning initiatives.
He began his career in 1981 as a sales representative at Campbell Electronics Sdn Bhd after completing his pre-university education at Tunku Abdul Rahman College in 1980. He advanced quickly through various operational roles and joined Senhong Sales and Services Sdn Bhd in 1986 as Head of Operations. In 1989, together with his brothers Mr. LKC and Mr. LKY, he co-founded Senheng Electric, laying the foundation for what would become Malaysia’s largest consumer electrical and electronics chain retailer. The business was later transferred to Senheng Electric (KL) Sdn Bhd (“Senheng KL”) in 1994.
Under the Chairman’s visionary leadership, Senheng has grown from a single retail outlet to a nationwide network of over 100 physical stores, supported by a workforce of approximately 1,840 employees. He has been instrumental in driving several key initiatives, including the introduction of the chain store concept, fixed price policy, the PlusOne loyalty programme, digital transformation efforts, and the Group’s seamless retail model. His leadership has also been recognised through the numerous awards received by our Group and him personally.
Presently, he serves as Non-Executive Director of Genesis Resources Limited, a public company limited by shares, whose shares are publicly listed on Australian Securities Exchange (ASX: GES) since his appointment to the Board on 31 May 2016. He also holds multiple directorships within the Senheng Group of Companies and several private companies. His brothers, Mr. LKC and Mr. LKY also serve as members of the Board. He is a direct shareholder of SQ Digital Sdn Bhd, a substantial shareholder of the Company.
Lim Kim Chieng (KC Lim)
Non-Independent Non-Executive Director
Mr. Lim Kim Chieng (“Mr. LKC”) is currently the Non-Independent Executive Director with effect from 1 August 2025, after serving as President since his joining to the Board on 21 May 2021.
Previously in his role as President, he is responsible for overseeing the sales, operations, and marketing functions of the Group. He plays a key role in identifying business opportunities and sales trends, contributing significantly to the Group’s strategic direction and growth. He is instrumental in the development and implementation of operational policies and strategies, including the rollout of a centralised logistics model, which has enhanced the efficiency of our supply chain. He also works closely with the Chairman to lead the Group’s digital transformation initiatives, including the implementation of the electronic document management system, business-to-business portal, warehouse management system, and mobile application, all of which have streamlined operations and strengthened digital integration across the Group.
He began his career in 1980 as a sales representative in a stationery shop in Kuala Lumpur. In 1983, he became self-employed, undertaking small-scale renovation works for offices, shop lots, and residential properties. In 1989, he co-founded Senheng Electric together with the Chairman and Mr. LKY (The business was subsequently transferred to Senheng Electric (KL) Sdn Bhd in 1994). He initially contributed part-time by delivering goods to customers before joining the company full-time in 1990 as Sales Manager, where he managed the sales and operations of all physical retail outlets.
He also holds directorships in various companies within the Senheng Group and other private companies. He is the sibling of both Chairman and Mr. LKY, who also serve on the Board. Additionally, he holds a direct shareholding in SQ Digital Sdn Bhd, a substantial shareholder of the Company.
Lim Kim Yew (KY Lim)
Non-Independent Non-Executive Director
Mr. Lim Kim Yew (“Mr. LKY”) was appointed as Non-Independent Non-Executive Director of the Company since he joined the Board on 21 May 2021. He has been a member of the Institute of Corporate Directors Malaysia (“ICDM”) since August 2021.
Throughout the years, Mr. LKY has played a pivotal role in the Group’s growth and development. He was instrumental in formulating and executing outlet expansion plans, including the identification and evaluation of suitable new store locations. He also contributed significantly to the implementation of the Enterprise Resource Planning (ERP) system, and the establishment of franchise and incentive programmes for store managers, which have helped strengthen the Group’s operational effectiveness and staff engagement. Although Mr. LKY stepped back from day-to-day operations in 2017, he continues to provide strategic guidance and advisory support to the Management in his capacity as a Board member, drawing on his deep understanding of the business and retail industry.
Mr. LKY completed his secondary education at SMK Sultan Sulaiman Shah, Selangor in 1980. He started his career in 1981 as an Assistant Interior Designer at Interior Graphic (Malaysia) Sdn Bhd, contributing to interior design projects for offices and residential units. He later joined Planscape (M) Sdn Bhd as an Interior Designer, focusing on open-space office design. He was promoted to Manager, overseeing daily operations of the company in 1986.
Mr. LKY co-founded Senheng Electric as a partnership business with the Chairman and Mr. LKC in 1989. Initially involved on a part-time basis—handling goods delivery and bill collections. He then joined the company full-time in 1992 as Administration Manager, taking charge of human resources, administrative matters, billing, and collections.
Mr. LKY sat on the boards within the Senheng Group of Companies and in several private companies. He is the siblings of the Chairman and Mr. LKC, both of whom also serve on the Board. He holds a direct shareholding in SQ Digital Sdn Bhd, a substantial shareholder of the Company.
INDEPENDENT DIRECTORS
Oh Keng Leng
Independent Non-Executive Director
Mr. Oh Keng Leng was appointed to the Board as an Independent Non-Executive Director on 14 June 2021. He holds a Bachelor of Commerce degree from the University of Melbourne, Australia, which he obtained in 1992. He is a member of the Malaysian Institute of Accountants (“MIA”) and Certified Practising Accountant (“CPA”) Australia since 1995, and a member of the ICDM since August 2021.
Mr. Oh began his career in 1992 as an Audit Associate with Arthur Andersen & Co. He later joined the Group in 1995 as Finance Manager, where he was responsible for the Group’s financial and management accounting functions. During his tenure, he played an instrumental role in the formulation and implementation of key initiatives such as the Group’s fixed price policy, customer loyalty programme, and franchising scheme.
Upon leaving the Group in 2005, Mr. Oh joined Borneo Technical Co (M) Sdn Bhd as Finance Controller in early 2006. In this capacity, he oversaw various functions including finance, accounts, banking, administration, human resources, and information technology. He was subsequently promoted to Finance and Operation Director in 2010, where his portfolio expanded to include warehouse and logistics operations.
In 2015, Mr. Oh joined Yokohama Distribution Services Sdn Bhd as Finance and Operation Director. He was responsible for the finance, accounts, and administration departments, and played a key role in the establishment of branch offices and a distribution centre to support the company’s operational expansion.
Mr. Oh does not hold any directorships in other public or public-listed companies. He has no family relationship with any Director or major shareholder of Senheng and does not have any conflict of interest with the Company.
Dato’ Yeow Wah Chin D.S.T.M. and D.I.M.P
Independent Non-Executive Director
Dato’ Yeow Wah Chin (“Dato’ Yeow”) was appointed to the Board of Senheng as an Independent Non-Executive Director on 14 June 2021. He holds a Bachelor of Economics (Honours) from Universiti Kebangsaan Malaysia and a Bachelor of Laws (Honours) from Aberystwyth University, United Kingdom in 1991. He obtained his Certificate in Legal Practice in 1992 and was called to the Malaysian Bar as an Advocate and Solicitor in 1993. He is also a member of the ICDM.
Dato’ Yeow began his professional career with Malayan Banking Berhad (“Maybank”) in 1984, where he served as a Trainee Officer, and later rejoining the bank in 1991 as Legal Counsel. In 1993, he transitioned into legal practice and later co-founded the legal firm Yeow & Salleh, where he currently serves as Managing Partner, specialising in banking and commercial law.
Over the years, he has served in various advisory and leadership roles including as Legal Advisor to the Yeow See Association in Melaka, a member of the Bar Council Malaysia’s Advocates and Solicitors Disciplinary Committee, Conveyancing Practice Committee, and the Society of Interpreters of the Deaf in Selangor and Wilayah Persekutuan.
Dato’ Yeow has been an active member of the Lions Club of Kuala Lumpur Central since 1994. In 2011, he founded the Lions Education Foundation to support students in need of financial assistance for tertiary education. He currently sits as the Board Chairman of the Foundation, as well as several other organisations, including a board member of Institut Integriti Malaysia and Universiti Kebangsaan Malaysia.
Dato’ Yeow does not hold any directorships in other public or public-listed companies. He has no family relationship with any Director or major shareholder of Senheng and does not have any conflict of interest with the Company.
Ho Kim Poi
Independent Non-Executive Director
Ms. Ho Kim Poi (“Ms. Ho”) was appointed to the Board as an Independent Non-Executive Director on 14 June 2021. She holds a Bachelor of Science from the University of Adelaide, Australia (1987) and a Master of Business Administration from the University of Lincoln, United Kingdom (2001). Ms. Ho is a member of the MIA since 1990 and CPA Australia since 1991. She has also been a member of ICDM since August 2021.
Ms. Ho began her career in 1987 as a Tax Assistant at KPMG Malaysia and was promoted to Senior Tax Consultant the following year. In 1990, she joined the OYL Industries Berhad group of companies (“OYL Group”) as Finance and Human Resources Manager, overseeing finance, human resources, and business development functions in OYL Group.
She later assumed the role of Finance and Human Resources Director at Astra Pharmaceutical Sdn Bhd in 1993. Following the global merger of Astra AB and the Zeneca Group in 2000, she was re-designated as the Finance and Human Resources Director of AstraZeneca Sdn Bhd. In 2001, she was promoted to Regional Chief Financial Officer for South East Asia, India, and South Africa, where she led strategic financial initiatives and played a key role in the establishment of shared service centres across the region.
In 2012, Ms. Ho joined Amway Malaysia Sdn Bhd as Regional Chief Financial Officer and Strategic Planning Director for the South East Asia & Australia New Zealand region. Concurrently, she served as Chief Financial Officer of Amway (Malaysia) Holdings Berhad. In 2018, she was promoted to Regional Chief Financial Officer for Asia Pacific region, including Japan and South Korea markets. She left Amway group in 2019 and has not undertaken any executive employment since. She was previously a member of the Board and Audit Committee of Mah Sing Group Berhad commencing from 28 March 2019 and left on 30 June 2025.
Ms. Ho is currently an Independent Non-Executive Director of Amway (Malaysia) Holdings Berhad. She has no family relationship with any director or major shareholder of Senheng and does not have any conflict of interest with the Company.
Aireen Omar
Independent Non-Executive Director
Ms. Aireen Omar (“Ms. Aireen”) was appointed as an Independent Non-Executive Director on
21 June 2024. She holds degrees from the London School of Economics and New York University.
Ms. Aireen started her career with Deutsche Bank Securities Inc. and has served in various key positions within major financial institutions in Malaysia. She has earned multiple accolades including the Outstanding Chief Executive Officer (CEO) Achievement Award and APAC CEO of the Year 2017. Over the course of her career spanning more than two decades, Ms. Aireen joined AirAsia in 2006 as Director of Corporate Finance. Over time, her responsibilities grew to include Treasury, Fuel Procurement, Insurance, and Investor Relations—playing a pivotal role in the company’s rapid regional expansion. In 2012, she was appointed Executive Director and CEO of AirAsia Berhad. Later, she assumed the role of Deputy Group CEO, spearheading AirAsia's digital transformation initiatives and evolving the company into a global cloud and data-driven platform business. In 2023, Ms. Aireen was appointed as President, Investment & Ventures of Capital A Berhad, where she led investment and fundraising efforts for its venture arm.
She currently serves as the Group CEO of BigPay and CEO of BigLife (AirAsia Rewards), both subsidiaries of Capital A Berhad. In these roles, she is responsible for driving strategic growth, product development, and regional expansion, championing financial inclusion and drive innovation across ASEAN.
Ms. Aireen is also a Non-Independent Non-Executive Director of Tune Protect Group Berhad, a position she has held since 2019. She has no family relationship with any director or major shareholder of Senheng and does not have any conflict of interest with the Company.